In 2007, Saving Faces conducted a study in secondary schools. Nearly 8000 Year 10 pupils completed a short questionnaire about smoking. Facial surgeons then visited 18 schools to give a visually shocking presentation about the link between smoking and mouth cancer. Eighteen months later, those pupils who recalled the talk were significantly less likely to smoke than students in schools that had received only standard anti-tobacco education. Surprisingly, the talk had more impact on boys.
The results of the oringal 2004 survey have been published by the highly rated journal Health Education Research. Read the full report here.